Janine is a marketing strategist by day – who always had a burning passion to get off the beaten track and pursue her very own lingerie label. Serving as an alto ego, JSM – ‘just say maybe’ was born and needed branding and a website. We took our time in providing a neat e-commerce solution, that would expand as a great gifting service for men and woman, who want to spoil a certain someone they desire.
The product development of JSM was a lengthy exercise of quality control, art direction, and general trial & error. This all resulted in one of the “sexiest lingerie” brands to come out of SA, thanks to the amazing photography of Kass. The shopping experience was kept simple, yet the added benefit of gift voucher redemption, a size guide and a personalized message feature gave the website an edge. We are very excited to launch JSM to all the sensual beings out there. Maybe a little mischief too.
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BRAND IDENTITY | E-COMMERCE | WEB HOSTING