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R’new

Category
Brand Identity, Powered by Wix, Print Media, UX Design, Website
About This Project

After a productive meeting over the Joburg skyline, I was well aware that the vision John and Kim Austen had in mind, was one that we resonated with. This meant a synergistic solution would take shape over the course of 5.5 years. Although that’s half a decade – it must be quoted, that good things simply take time.
It was only until 2016 that the physical structure was complete, showing off the logo design as glorious over sized sandblasted windows and doors.

 

THE APPROACH
Since the R’new brand was real in the sense of bricks and mortar. A rather large gap of branding presence had to be implemented digitally. This was no simple task, as the contradictory R’new experience and offering tested even the most acute minds, in just how to package a wellness centre, come wedding venue that happened to distill it’s won Gin. Only encouraging  you to leave with  a crate full of moon shine on your way back to the city. Our approach was collaborative, courageous, and creative. Those are the three C’s that somehow kept John and Kim’s ambitions and dream centered.

The Solution
LOGO DESIGN | BRAND GUIDE | WEBSITE BUILD