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The Fashion Break

Brand Identity, Print Media
About This Project

Luyanda made contact with us requesting some event campaign material, which sparked off an awesome lunch discussion over a platform he was building for both models and fashion designers. The goal was to combine the unspoken talents of the local industry, and collaborate with media, design, and event personal through fashion shows.

The Approach

Our team grew rapidly, covering all spheres – and so to get the ball rolling, we thought a hand drawn logo would signify our very ‘hands on’ approach. Creating a clean Brand Identity with emphasis on imagery would best describe MYFB. Our press material was to be re-formatted and mirrored across social networking platforms and the website, which is now facing a ver 2.0 makeover. In the near future we hope to further the development of this collaboration, by proposing workshops, exhibits, and other industry events with design institutes and sponsorship partners.

The Solution