Luyanda made contact with us requesting some event material, which sparked off an awesome lunch discussion over a platform he was building for both models and fashion designers. The goal was to combine the unspoken talents of the local industry, and collaborate with media, design, and event personal through fashion shows.
THE APPROACH
The team grew rapidly, covering all spheres – and to get the ball rolling we thought a hand drawn logo would signify our very ‘hands on’ approach. Creating a clean Brand Identity with emphasis on imagery would best describe MYFB. Our press material was to be re-formatted and mirrored across social networking platforms and the website, which is now facing a ver 2.0 makeover. In the near future we hope to further the development of this collaboration, by proposing workshops, exhibits, and other industry events to design institutes and sponsorship partners.
THE SOLUTION
BRAND ID | COLLATERAL | EVENT MATERIAL